Glidden Complete enters Walmart

Whether or not  one views Walmart as a competitor in the home improvement space, the world’s largest retailer has been taking steps in recent years toward building its reputation as a homeowner’s destination.

The most recent effort is in the paint aisle.

The new Glidden Complete interior paint is available exclusively at Walmart stores. According to the announcement, the move makes Walmart “a single-stop destination for consumers’ home décor needs from paint to appliances, bedding and accents.”

Glidden Complete performs against life’s spills and stains, according to Glidden, a brand of PPG. It provides stain-fighting power and is highly washable, and – in keeping with Walmart’s low-price mantra – it is advertised as an “exceptional value.”

“Glidden Complete interior paint provides excellent stain-fighting power for projects that require great coverage in any room of your house,” said Mark Lancia, senior brand manager, Glidden paint, a brand of PPG. “A win-win for do-it-yourselfers taking on a new painting project, Glidden Complete paint provides a high-quality product at a value.”

Glidden Complete interior paint’s stain-blocking and -resistance power means fewer touch-ups and maintenance for years to come. With exceptional stain blocking and hide and excellent scrubbability, this product makes quality and lasting beauty achievable. Glidden Complete interior paint empowers consumers to find a smarter way to wow with a product that is both high quality and budget friendly.