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Energizer combines ‘Rechargeable’ and ‘Recycled’

2/20/2018

On the heels of launching Energizer EcoAdvanced batteries made with 4% recycled battery material, Energizer Holdings has come out with rechargeable AA and AAA batteries made with recycled batteries -- Energizer Recharge.


The new product is made with 4% recycled battery material and also can be recharged hundreds of times.


“Energizer Recharge is another step forward in our vision that all Energizer batteries contain some amount of recycled battery materials,” said Michelle Atkinson, Energizer chief consumer officer. “Our scientists partnered with rechargeable suppliers to build on the knowledge and experience from Energizer EcoAdvanced and identified a process to use recycled content in our rechargeable batteries without sacrificing performance, an idea previously not thought possible by industry experts.”


Energizer scientists worked with partners to discover a way to recycle the used batteries from high-efficiency vehicles by refining the material through a proprietary process. The refined, high-performance active ingredient is then used to help power Energizer Recharge. In addition to being the world’s first rechargeable batteries made with 4% recycled battery material, Energizer Recharge also creates a world’s first use of recycled materials from hybrid vehicle batteries to make new AA and AAA batteries, the company said.


Energizer points to a strong story in terms of environmental conservation. Energizer Recharge has less environmental impact by reducing the amount of batteries consumers need to use to power their devices and by requiring less mining of virgin material in the manufacturing process, it says.


“Consumers have expanded their definition of battery performance to more than just long lasting. They also want a responsible product,” added Atkinson. “Energizer Recharge is the latest example of how we innovate with the consumer in mind, building on our breakthrough Energizer EcoAdvanced battery.”


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