Canadian athlete stands up for insulation

Canadian sports hero Alexandre Bilodeau, an Olympic gold medalist from the 2010 Vancouver games, joined CertainTeed as Brand Ambassador in Quebec.

“I'm excited to be joining CertainTeed Insulation as an ambassador,” said Bilodeau, who won gold in the freestyle mogul event. “I'm hoping to raise awareness among Canadian homeowners of the importance of having the best insulation possible in a climate like ours in order to maximize the energy efficiency of our homes. We should all be more conscientious about reducing our energy consumption, and insulation can help us do so while remaining completely comfortable year round.”

Bilodeau will represent CertainTeed insulation products in advertising, at trade shows and during meet-and-greets at RONA home improvement store locations. He’s the first Canadian athlete to ever win an Olympic gold medal on home soil.

Bilodeau’s first appearance on behalf of CertainTeed will be on Tuesday, March 15 at the RONA Contractor Show in Brossard, Quebec.

The spokesman is involved in charitable activities, including his personal passion, cerebral palsy research, which is inspired by his brother Frédéric, who suffers from the disease.