Big numbers for small fridges

This year, the first two months of the primary back-to-school shopping season have seen significant growth in compact refrigerator sales, compared with the same time last year, according to research firm NPD Group.

“The prevalence of compact refrigerator options in the marketplace, and relatively small cost outlay relative to the convenience benefits, are helping them make their way into the college dorm budget consideration set,” said Debra Mednick, executive director and home industry analyst. “This is appealing to teens as well, allowing them to pick the product in the color or finish they prefer, and adorn the exterior to reflect their personality.”

Among the data from the latest back-to-school shopping season:

• Nine percent more compact refrigerators sold, compared with the same time period in 2013.

• Dollar sales of compact refrigerators increased 12%, compared with the same time last year.

• Growth occurred across the United States, however compact refrigerator sales increased the most in the South Atlantic, accounting for more than 20% of the market.