At Behr, a paint and primer goes pro

Santa Ana, Calif.-based Behr Process Corp. announced that its latest paint-and-primer-in-one product is now available through its professional products and services program called BehrPro. 

The Behr Premium Plus Ultra Interior Stain-Blocking Paint & Primer in One is, according to the manufacturer, offering enhanced stain-blocking attributes to meet the demanding needs of professional painters, contractors and remodelers.

"BehrPro strives to help professionals build better businesses, and our new Interior Stain-Blocking Paint & Primer in One provides a one-solution formula for professionals seeking an efficient, long-lasting product," said Colin Jaffe, senior VP operations for professional products and services at Behr Process Corp. "Using our improved Premium Plus Ultra, professionals will be able to finish projects -- ranging from large multi-family housing paint work to handling small residential touch-ups -- in fewer coats while still providing outstanding protection that lasts longer and satisfies clients' expectations."   

The newest interior paint line also results in a reduced dry time. Additionally, the 100% acrylic and low-VOC formula incorporates an antimicrobial-mildew resistant finish, and provides scuff, stain and mark resistance.