WOLF flexes promotional muscle on Facebook

York, Pa.-based WOLF, the supplier of kitchen cabinets and building products, is giving away a cabinet and vanity top package through a Facebook-only sweepstakes.

Visitors to WOLF’s Facebook page who are over the age of 18 may enter the contest by completing a simple form. The sweepstakes ends on Dec. 9.

“WOLF Classic Cabinets have quickly built a following among the independent dealers we serve,” said Jim Groff, WOLF’s chief marketing officer. “By creating this second Facebook giveaway, we’re able to extend that excitement to builders, homeowners and others, and respond to the enormous popularity of our August giveaway.”

WOLF developed its cabinet line as part of a broad strategic shift that began in 2010. The company, once a traditional two-step distributor, has positioned itself as a sourcing company that focuses on identifying or developing products designed solely to meet the needs of independent dealers.