Toro Company takes strides for water conservation

The Toro Company and the Wyland Foundation are teaming up in the name of water conservation.

"The Toro Company has demonstrated its commitment to the efficient use of water over and over again," said Wyland, an artist, conservationist and founder of the Wyland Foundation. "They share our belief that innovation and creativity can not only make people's lives better, they can protect the natural resources that we all depend on."

This isn't the first time the two organizations have worked together. Earlier this year, they joined forces on the National Mayor's Challenge for Water Conservation, a national water conservation competition among various cities in which residents make online pledges to reduce their water and energy use.

Through this new partnership, the Mayor's Challenge will be promoted via Toro's corporate channels and distribution networks, as well as outreach campaigns via the Wyland Clean Water Mobile Learning Center (a 1,000-sq.-ft. museum on wheels complete with a running river, 40-person theater, city scape model and more). Community events, trade shows, school presentations and art contests will also figure into the mutual awareness-raising.