Real Goods Solar updates brand identity

Real Goods Solar, Inc. has gone through a bit of a rebranding process. Most significantly, it has changed its name to RGS Energy.

"The change of our brand from Real Goods Solar to RGS Energy comes at a defining moment in our company's history and in the solar energy industry," said Kam Mofid, RGS Energy's CEO. "Solar is commanding a much larger share of global energy production, and here at home in the U.S., solar deployments have grown dramatically as well. It is indeed remarkable to see that total installations have grown nearly 500% since 2010 to over 4 gigawatts last year."

In explaining the impetus behind the name change, Mofid also cited the company's recent acquisition of Syndicatd Solar and Mercury Energy, as well as the development of new processes that have improved RGS Energy's time-to-market and lowered customer acquisition costs.

"We believe 'RGS Energy,' which has long been our commercial-focused brand, better reflects the vision and capabilities of our entire company as a single source, end-to-end energy solutions provider for residential, commercial, and utility customers," said Bryan Conklin, VP marketing. "The strength of this brand has been opening doors in new and emerging markets, and through the unification under one brand we will also have a more cohesive and effective national marketing approach to support our growth."

The company's NASDAQ symbol will also change from RSOL to RGSE, effective Monday, Feb. 24. It will maintain its old name for SEC filings and other legal and regulatory matters.