From Novik, a dealer beautification program

As an incentive and loyalty builder for new stocking dealers, Novik, Inc. has launched a Dealer Beautification Program that revitalizes dealers’ facilities and storefronts. Novik’s products replicate the luxury of wood and stone materials at a fraction of the cost, the company says.

“Our facility was in need of a facelift and Novik has the beautiful products that transformed our exterior,” said Doug Fields, co-owner  Matthews & Fields Lumber Supply, a Rochester, New York, family business since 1896. “Now we can actually show our customers exactly how the products will look installed, right on our own building.”

To participate, Novik stocking dealers simply order 20 squares of shake or stone  ( a square is a 10 X 10 sq. ft. section) and the shake/stone products can be mixed and matched. For every 20 squares, the dealer has access to 10 squares of material to be installed on their own building.

“Many of these buildings have been in families for 75 or even 100 years and could use some exterior upgrades,” said Ralph Bruno, president, Novik. “This is a great way to show off the natural, rich looks of NovikShake and NovikStone, while revitalizing the dealer’s facility and giving them a realistic, life-size display.”

The program will extend into 2016.