Jeld-Wen unveils Auraline composite line
Jeld-Wen Holding, Inc. announced that its new line of Auraline composite windows and patio doors is in production.
Designed to meet a key gap in the market for home building products, the launch of Auraline is an important component of meeting Jeld-Wen’s stated growth goals, the company said.
Addressing the rapidly growing demand for more design-focused, sustainable building material options, Auraline provides an innovative solution for an expanding market.
“Auraline by Jeld-Wen fills a critical gap in the product offering for dealers, home builders, and homeowners across the country,” said Daniel Castillo, executive vice president and president, North America at Jeld-Wen. “We estimate that about 40% of dealers today do not have composite windows in their product lineups, yet demand for contemporary, sustainable, and durable windows and patio doors is high. Auraline provides an unparalleled offering to meet that customer demand.”
Auraline windows and patio doors blend a structural fiber, such as wood fiber, with synthetic polymers and a co-extruded color layer (the color is built-in) to create a highly durable and energy-efficient composite material that has the beauty of luxury wood windows and patio doors in a durable, sustainable package.
The exclusive material is fade and scratch-resistant and requires no painting, according to the Charlotte, N.C.-based window, door, and building materials manufacturer.
The line includes a standard glass package that is over 35% more efficient than basic glass units and the inclusion of responsibly sourced and reclaimed materials.