Stat Watch: General shopping behavior

That’s why they’re called “mass merchants.”

According to pro and DIY market research from the Farnsworth Group, home improvement warehouses and discount stores are the recipients of most home improvement shopping excursions.

The percentage of home improvement consumers who said their project shopping included a home improvement warehouse such as Home Depot or Lowe’s in the most recent 12-month period increased to 92% in 2015, up from 88% in 2013.

Those shopping discount stores slipped from 54% to 51% in 2015.

The Farnsworth Group study – Channel Shopping Behavior Among DIYers and Professionals – was published November 2015.

Other types of outlets that showed gains from 2013 to 2015 were building supply dealers/lumberyards, plumbing supply stores, flooring stores and paint stores.