Orgill plans dot.com improvements

Memphis-based distributor Orgill plans to upgrade its Orgill.com ordering tool for members, with an emphasis on improving its speed and efficiency.

The improvement project will be rolled out in two phases, according to David Meany, Orgill’s director of eCommerce. The first phase is expected to launch in mid September, with phase two occurring in spring of 2013.

Features of the first phase include a simplified menu, enhanced navigation, improved look and feel with “crisp, clean and a better user experience,” Meany said during a presentation at the Orgill Fall Market in Las Vegas.

Enhanced speed will be the result of a new Orgill cloud residing in St. Louis, backed up in Philadelphia. Orgill will also begin enforcing password changes as a security precaution.

Phase two will feature redesigned product pages, and high-resolution images, improved search engine and a enhanced order history, among other improvements.

The improvement project, Meany said, is partially a response to dealer feedback that called for improved speed, ease of use and enhanced product search in the ordering tool, Meany said.