Beyond Hardware True Value opens second store

Beyond Hardware True Value will officially and formally open its second upstate New York store during a two-day event slated to begin June 8.

The store is the second Beyond Hardware True Value. Owners Matt Shapiro and Jim Marsh opened the first in 2009 in Penfield, N.Y.

The new store follows the Destination True Value design and merchandising format. The owners also cultivated a female-friendly environment, including a “Demos for Divas” consumer education program.

Shapiro was also one of a handful of actual True Value owners selected to appear in the Chicago-based co-op’s national advertising campaign. Watch the commercial here.

The June 8 to 9 opening celebration will involve the American Legion, Canandaigua Post 256 and will help support numerous community projects.

“With the opening of our Canandaigua location, we’ve hired 12 staff members, donated $7,000 of hardware product and tools to the Habitat for Humanity of Ontario County, and are pleased to help support the American Legion, Canandaigua Post 256,” Marsh said. “We look forward to getting to know our new customers, as well as an ongoing relationship with many local organizations to help to make a positive impact on the community.”