EYE on RETAIL: Wayfair grows again
Wayfair Inc. has announced plans for its next large-format retail store in Yonkers, New York, set to open in early 2027. The news comes as the company celebrates the one-year anniversary of its inaugural large-format store in Wilmette, Illinois.
The Yonkers announcement follows the previously revealed plans for Wayfair's Atlanta store, slated to open in 2026.
"Over the past year, we've seen firsthand how a thoughtfully designed physical store can deepen engagement, drive growth, and introduce the Wayfair brand to entirely new audiences," said Liza Lefkowski, vice president of merchandising and stores at Wayfair. "The upcoming Yonkers store builds on that momentum—bringing our immersive retail experience to the New York metro area and delivering the same inspiration, convenience, and flexibility our customers have come to expect."
Key highlights from Wilmette's first year include:
- Over 720,000 visitors since opening.
- Over 50% of purchasing customers were new to the Wayfair brand.
- A customer Net Promoter Score (NPS) of over 70% since opening.
- 15% higher growth rate in Illinois compared to the national average.
- Significant category growth in the Chicago DMA:
- 50%+ increase in lower-ticket impulse purchases (e.g., candles, kitchen accessories).
- 35%+ increase in high-consideration purchases (e.g., bathroom renovations, kitchen cabinets).
- In-store events consistently attract 75+ guests, most of whom are first-time visitors.
Yonkers store
At approximately 114,000 square feet, the location will feature 19 departments showcasing furniture, décor, outdoor living, home improvement and more.
"New York is one of the most design-forward markets in the world, and Yonkers gives us the space to bring our retail vision to life," said Lefkowski. "This location lets us serve everyone from Manhattan to Westchester and beyond with an inspiring, full-scale shopping experience that Wayfair is known for."
The store will be located within Ridge Hill, a modern open-air lifestyle center in Westchester County. The new store is also close to Wayfair's New Jersey fulfillment center, enabling fast delivery of large items.
