The Emery Jensen Edge is on tap for February

Emery Jensen Distribution renamed its semi-annual trade show as "Emery Jensen Edge."

The company says the new name represents the competitive edge Emery Jensen provides its customers. The new name will officially be unveiled at Emery Jensen’s next digital show scheduled to take place February 23-26, 2021. Emery Jensen Edge will be a four-day digital event featuring top vendors, products, promotions and industry insights.

The digital format will be similar to the Emery Jensen show that was held this past August. Retailers will have the flexibility of participating in the extensive trade show while still tending to day-to-day operations at their store(s).

“Emery Jensen continues to gain momentum and experience growth. Over the last year, we have had to adapt by developing creative ways to engage and support our customers,” said Sean Boston, director of sales, marketing and retail execution for Emery Jensen. "Following the success of our most recent show in August, we decided to rebrand the experience to more accurately reflect our value proposition. Emery Jensen Edge reinforces the ‘competitive edge’ we provide our customers and the commitment we have to ensuring their profitable growth.”

Emery Jensen Edge is scheduled to take place Feb. 23-26, 2021 in an online, digital format. Emery Jensen Edge is more than a buying event, it is a comprehensive trade show experience featuring the broadest product assortment in the industry, significant savings on big promotions, and vendor demonstrations on the newest products in the market.