DSI makes branding moves

Digger Specialties Inc. (DSI), a manufacturer of building products that are primarily used on building exteriors, announced that it continues to expand its product offering. 

The company is a manufacturer of aluminum railing in North America with its Westbury Aluminum Railing brand. 

DSI said that it is experiencing rapid sales growth in all its building product lines including aluminum and vinyl railing, aluminum and vinyl fencing, gates, aluminum columns, composite and fiberglass architectural columns, and deck, railing, and fence lighting.

The DSI Corporate brand will now be featured with the tagline “Transforming the Outdoor Living Experience,” which the company said reflects the premium designs of DSI building products.

Aligned under the DSI brand will be product brands with logo designs based on DSI’s Westbury Aluminum Railing logo to reflect continuity in DSI brand images. 

DSI Product-brands with new logo designs will include Westbury Aluminum Railing, PolyRail Vinyl Railing, DSI Columns, CourtYard Aluminum Fencing, Regis Aluminum Fencing, Polyvinyl Vinyl Fencing, PolyRail Vinyl Fencing, and Magena Star Lighting.

DSI’s new corporate and product-brand architecture will be featured on product packaging, the website, literature, point of purchase signage, advertising, and social media. 

“The new brand architecture represents our objective of making our company and products more visible in the marketplace,” said CEO and DSI President Loren (Digger) Graber. “We continue to achieve significant growth by providing products that offer superior features and quality.”

DSI’s products are sold and distributed in the U.S. marketplace at lumberyards, retail home centers, fence stores, and installers.