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Deere names new leadership

Deanna Kovar takes over as president of the firm’s worldwide agriculture and turf.
11/10/2023
Deere Deana Kovar
Deanna Kovar

Deere and Company has named Deanna Kovar president of worldwide agriculture and turf, small ag and turf, and regions 1 and 2, which include the company’s presence in Asia, Africa and Europe. She replaced Mark von Pentz who retired.

“Her deep customer understanding, professional background in channel and product management, keen business insights, and record of consistent success make Deanna well-qualified for her new role,” said John May, CEO for Deere.

Kovar previously served as vice president, production and precision ag since 2020, where she led a global team focused on delivering equipment and technology solutions that help ag operators be more productive, profitable and sustainable.

She developed an extensive background in precision technologies, beginning with her move in 2010 to the company’s intelligent solutions group as manager of portfolio management.

Kovar joined Deere in 2000 and spent most of her career in positions in channel and product management, where she gained a deep understanding of ag customers’ requirements.

“Deanna and her team will play an instrumental role in advancing our smart industrial strategy to deliver enhanced customer value in the small ag and turf markets, as well as in regions 1 and 2,” said May.

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