Benjamin Moore partners with Williams-Sonoma
Benjamin Moore has agreed to a multi-year partnership with Williams-Sonoma, Inc. portfolio brands Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, West Elm and Rejuvenation.
Benjamin Moore says it will collaborate with the brands on curated color palettes that match back to seasonal furniture and décor, in-store experiences and more.
Dan Calkins, chairman and CEO at Benjamin Moore: “With a shared commitment to manufacturing the highest-quality products and offering best-in-class retail experiences, we look forward to delivering design solutions for every style to both professional and consumer audiences alike.”
“Partnering with Benjamin Moore enhances our collective customer experience,” said Laura Alber, president and CEO of Williams-Sonoma, Inc. “Benjamin Moore offers our customers a path to creating cohesive, beautifully designed spaces with custom paint palettes, resources, and superior expertise as a premier paint brand.”
The partnership will also include branded digital and social content, which includes curated photography brought to life using Benjamin Moore paints and colors. In addition, Design Crew teams across Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm and Rejuvenation retail locations will be equipped with Benjamin Moore design and color tools to enable color consultations and pairings for any project.
