84 Lumber looks to 'influence' at IBS
84 Lumber announced that it has big plans for the 2022 International Builders Show.
The pro dealer said it will hit the exhibition space with a 1,400-square-foot booth featuring 84 Custom Millwork, life-size wooden games including Giant Jenga and checkers.
Also, an all-new social media stage will host influencer panels throughout the show while company gives away special items, including copies of The House That She Built children’s book sponsored by 84 Lumber.
“We’re excited to be back at the builders’ show for the first time since January 2020!” said 84 Lumber Vice President of Marketing Amy Smiley. “After partnering with dozens of influencers over the last year, we decided to bring those partnerships to life through live panels during the event. We have some fun discussions prepared, and we can’t wait to share new trends and ideas with our builders, vendors and fellow DIYers.
The 84 Lumber influencer panels will take place on February 8 and 9 at 84 Lumber’s booth (West Hall space W4471).
On Feb. 8, the “DIY & Donuts” session will feature Jen Woodhouse and Steve Ford from 10:00 a.m. – 11:30 a.m.
On February 9, the company will host “Home Improvement Happy Hour” with Darren Keefe and Brian and Mika Kleinschmidt from 3:30 p.m. – 5:00 p.m.
Each session will include snacks and refreshments, a panel discussion, and questions from the audience, followed by a meet & greet with the influencers afterward.
84 Lumber experts from stores around the country will be available for the duration of the show to discuss company plans, growth, and vision for 2022.
To RSVP to the panel discussions, visit the Facebook events for DIY & Donuts and Home Improvement Happy Hour.
The International Builders Show is slated for Feb. 8 - Feb. 10 in Orlando, Fla.
Based in Eighty-Four, Pa., 84 Lumber operates about 250 locations in 30 states.